At Magico, we’re committed to continuously investing in the AB Commerce platform to help retailers improve customer experience, increase conversion rates, streamline operations, and stay ahead of changing compliance requirements. Over the past few months, our development team has delivered a wide range of enhancements across checkout, catalogue management, promotions, analytics, integrations, reviews, accessibility, and platform security.
Here’s a look at some of the key improvements now available to AB Commerce retailers.
Faster, Simpler Checkout Experiences
Express Checkout
One of the most recent significant improvements to the platform has been the introduction of Express Checkout. Powered by Stripe, Express Checkout reduces friction during the purchase journey by allowing customers to complete transactions quickly, particularly on mobile devices. By simplifying the checkout process and reducing the number of steps required to complete an order, retailers can benefit from improved conversion rates and a smoother customer experience.
In recent months we’ve continued to refine the feature based on retailer feedback, with improvements to delivery options and order management integrations.
See Using Express Checkout – AB Commerce Online Help
VAT Pricing Display
We’ve also enhanced pricing consistency throughout the shopping journey, ensuring customers see clear and accurate pricing information across product pages, baskets, checkout, shipping, and order confirmations. This helps reduce confusion and builds greater customer confidence when purchasing online.
Enhanced Product Information & Compliance
Per Unit Pricing
To support retailers selling products such as food, beverages, paints, and other goods that require unit pricing, we’ve introduced dynamic Per Unit Pricing functionality. Key benefits include:
- Clear display of unit pricing on product pages
- Automatic calculation of promotional pricing
- Bulk upload support for easy maintenance
- EPOS integration options for automated updates
This makes it easier for retailers to meet pricing transparency requirements while providing shoppers with useful product comparisons.
See Unit Pricing – AB Commerce Online Help
Energy Rating Labels
For retailers selling electrical products, compliance is increasingly important. AB Commerce now supports:
- Energy rating labels from A–G
- Product information sheets
- Automatic display of compliance information
- Bulk upload capabilities for faster management
Once the required documentation is uploaded, the platform automatically displays the appropriate energy efficiency information on product pages.
See Adding Energy Rating – AB Commerce Online Help
Smarter Catalogue Management
Powerful New Bulk Editing Tools
Managing large product catalogues has become significantly faster thanks to our new bulk editing functionality. Retailers can now update:
- Product fields
- Categories
- Filters
- Brands
- Product groups
- Version table assignments
These enhancements dramatically reduce administration time and make large-scale catalogue updates much more efficient.
See Product Bulk Edit Screen – AB Commerce Online Help
Product Administration Improvements
We’ve also introduced several usability enhancements to streamline day-to-day product management:
- Direct links from product pages to backend editing screens
- Quick links from the admin catalogue to live product pages
- Image support for add-on products
- Newest and oldest sorting options
These changes save valuable time for merchandising teams and make catalogue management more intuitive.
See Manage Product Content – AB Commerce Online Help
Cost Price Visibility
With increasing focus on profitability, cost price management has become more important than ever. Retailers can now view cost pricing directly on product pages while logged in, making it easier to assess margins and profitability at product level.
This data also supports enhanced reporting and powers new analytics capabilities across the platform.
See Cost Price required for Monitoring Profitability – AB Commerce Online Help
More Flexible Promotions & Marketing
Promotion Enhancements
We’ve expanded the flexibility of our promotions engine to help retailers create more effective campaigns. Recent updates include:
- Automatic application of promo codes at checkout
- Greater flexibility for percentage-off promotions
- “Buy 3, Save 10%” style promotions across all qualifying products
- Trade customer promotional code support
These improvements reduce friction for shoppers while giving retailers greater control over promotional strategies.
See Promotions – AB Commerce Online Help
Improved Order Emails
Customer communications continue to be refined with updates that improve readability and provide more useful information, including:
- Payment method details
- Tax numbers
- PDF attachments where required
Enhanced Email Marketing Integrations
Klaviyo
Our Klaviyo integration has been upgraded with:
- Improved product feed encoding
- Enhanced support for automations
- Updated APIs for improved security and compatibility
Mailchimp
For Mailchimp users, we’ve added:
- Improved signup source tracking
- Additional custom fields
- Enhanced support for Mailchimp popups and scripts
These improvements provide deeper insight into subscriber acquisition and campaign performance.
Better Analytics and AI-Powered Insights
Advanced Product Analytics
We’ve significantly upgraded our product analytics engine. The improved infrastructure now processes:
- Product views
- Orders
- Revenue
- Units sold
more efficiently and accurately than ever before. These enhancements power dynamic merchandising features and provide more reliable data for decision making.
See Analytics – AB Commerce Online Help
New Product List Page Sorting Options
Retailers can now take advantage of new merchandising tools including:
- Popularity sorting
- Bestseller sorting
- “Our Recommendations” sorting
These options help improve product discovery and ensure high-performing products receive greater visibility.
See Product List Page Sort Order – AB Commerce Online Help
AIVA
Artificial Intelligence continues to play an increasingly important role in eCommerce success. Our AI-powered virtual assistant, AIVA, helps retailers with:
- Goal setting
- Budget planning
- Monthly performance reporting
- Business insights
AIVA represents an exciting step forward in helping retailers make smarter, data-driven decisions and we continue to enhance our AI offering.
See Revenue Growth & Profitability Monitoring with AIVA – AB Commerce Online Help
Continued Investment in Integrations
AB Commerce continues to strengthen integrations with key technology partners. Recent updates include improvements to:
Segmentify
- Enhanced support for tax-enabled stores
- Add-to-basket functionality within recommendation widgets
- Improved product feed quality
- Better analytics tracking
Azpiral
- Improved API communication
- More reliable order completion handling
Google Ads
Additional product data now feeds directly into Google Ads, including:
- Product margins
- Conversion rates
- Product views
- Stock levels
- Seasonality data
This helps retailers optimise advertising spend and focus budgets on the products most likely to deliver results.
See Marketing – AB Commerce Online Help
Mobile App Improvements
Our mobile app continues to evolve, offering:
- Full website functionality
- Planned availability on Google Play
- Persistent login functionality for improved user experience
Please reach our to our Helpdesk team if you would like more information, see helpdesk@magico.com
New Review Solutions to Build Trust
Customer reviews remain one of the most powerful drivers of online conversion.
Google Reviews Integration
Retailers can now leverage Google’s trusted review ecosystem. The integration:
- Sends eligible order information to Google
- Allows Google to request reviews directly from customers
- Supports Google Store Review widgets once sufficient review data is available
See Google Reviews – AB Commerce Online Help
Reviews.io Integration
For retailers seeking a flexible review platform, we’ve also introduced Reviews.io integration. Features include:
- Product review feeds
- Automated review request emails
- Product and store review collection
- Multiple widget options including badges, trust bars, and review displays
These tools help build customer confidence and increase conversion rates across the shopping journey.
See Reviews.io Reviews – AB Commerce Online Help
Accessibility, Security & Platform Performance
Accessibility Improvements
Working alongside accessibility specialists, we’ve implemented several improvements to make websites more accessible for all users, including:
- Enhanced screen reader support
- Improved navigation functionality
- Better HTML language tagging
- Accessibility best-practice enhancements
Platform Upgrade to Latest .NET Framework
Behind the scenes, we’ve upgraded all AB Commerce websites to the latest .NET framework.
Benefits include:
- Improved platform performance
- Enhanced security protections
- Better long-term maintainability
- Continued support for future innovation
Security remains a core priority, and we continue to work closely with security specialists to ensure the platform meets modern standards.
Continuous Innovation for Retailers
These updates represent just some of the work completed by the AB Commerce development team over the past few months. Our focus remains on helping Irish retailers grow online through better customer experiences, smarter technology, improved operational efficiency, and ongoing innovation.
If you’d like to learn more about any of the features highlighted above, please contact the Magico team at helpdesk@magico.com or visit our support centre for detailed implementation guides, see AB Commerce Online Help