eCommerce Platform Features


Customized Design

Each client gets their own online shop design based on their brand guidelines. Browse Our Work »

Mobile Ready

Your online shop includes a mobile optimised version which makes it easy for your customer to make a purchase on any mobile device. The mobile version allows you to display mobile optimised imagery and content.

Work with Experts

Magico has over 20 years of eCommerce experience and we want to share this experience with you. One of our experts will guide you through all phases of the setup process and will be on hand to offer help and advice as your online shop begins to grow.

Content Management

Create interesting homepage, category landing page and general content page layouts with our full suite of content widgets. No technical knowledge required 🙂

Advanced Navigation

Make it easy for your customers to find the products they are looking for with our megamenu dropdown navigation. Special offers, seasonal items and information articles can all be highlighted in the megamenu dropdown.


Product Information Manager

Manage your entire catalogue’s product related data and digital media from the Magishop PIM.

Product Versions

Offer different versions of your products, such as multiple sizes, colors, and more. Each version can have its own price, promotion, SKU, and stock level(with integration).

Advanced Product Filtering

Allow the customer to refine the product list by selecting from a number of refinements such as colour, size, brand, price and more. The number of products per refinement will be displayed.

Multi Currency

Euro, Sterling and USD pricing can be used on your online store. Currency can be defaulted to the domain. Currency conversion can be based off manually-set exchange rates, or prices can be set manually at a product level. There is also a facility to round up prices after conversion.

Image Management

Quality product images are crucial to your sales conversion. Multiple images can be added to your products, to show off your product from all angles. Use our image editor to edit images, bulk upload at the click of a button, then sit back and watch them automatically assign to their products.

Stock Control

Provide accurate stock information to your customer through manual stock management or automatic stock integration with our Complete Systems Integration Module (Sold Separately). Track stock counts, and automatically stop selling products when stock runs out.

Advanced Keyword Search

Finding a product is easy with our Advanced Keyword Search. Search results appear in dropdown as the customer types. A brand dropdown list is also available.


Allow your customers to add products to a wishlist, which can later be added to their basket.

Additional Elements



Offer Free Shipping

Offer free shipping to your customers to reduce abandoned carts and boost sales. Improve average order value by setting a threshold price point at which free shipping applies.

Flexible Shipping Rates

Set up shipping rates base on fixed price, tiered pricing, weight or location.

Payment Options

You can accept payment by Credit Card, PayPal, or Pay On Account. Pay On Account can be sitewide or account-specific.

Click & Collect

Allow your customers to collect their orders at their convenience, from any of your stores, free of charge.



Customer Account Signup

Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.

Customer Account Admin

Customers can view their order history, re-order from an existing order or multiple existing orders, and add wish list items to their basket.

Order Fulfillment

Fulfill one or multiple orders at a time via the Order History page in the MagiShop admin.



Google Integration

Integrate with Google Analytics, Webmaster Tools, Google Remarketing & AdWords Conversion Tracking, as well as additional 3rd party services.

Promotion Codes

Set up promotion codes based on amount off discounts, percentage off discounts, or free shipping. Allow codes to be used once or multiple times.

Social Media

All Magico websites include social media integration, such as Facebook, Twitter, Pinterest, Instagram, YouTube and much more.

Newsletter Signup

Build your newsletter subscription lists by collecting email addresses at various stages across your online store. Include option for customers to sign up during checkout.



Search Engine Optimised

Magico supports SEO best practices to help potential customers find your online shop using search engines.

Automated SEO

SEO algorithms automate SEO of category, product and general content pages. SEO content can be added manually if required.


A sitemap.xml file and an internal sitemap page are automatically generated with category, general content, and product pages.

Choose Magico