Retail businesses come in all shapes and sizes, and Magico are used to working with ambitious retailers with multiple customer types. We know that combining B2C and B2B can be tricky to get right in one ecommerce storefront – separate customer groups, multiple price books and intricacies in stock management can sometimes create headaches. Magico have tackled these issues head-on over 20 years and used the learnings to build a robust solution for B2B retailers that is simply unrivalled by other CMS providers and development agencies in the market. 

Industry specific functionality

Transform your Sales Environment
  • Dual B2C/B2B functionality allows trade customers to log into the B2C platform. There, product offerings and special account trade pricing will be re-configured automatically, specifically to them.

  • Free up your sales reps valuable time by minimising admin and travel. Sales reps can visit trade customers and showcase their product catalogue, while logged into the online store as that trade customer, replacing the need for bulky, costly catalogues that need constant updating.

  • Significantly reduce order entry errors with customers placing orders directly, replacing the traditional sales rep approach of logging orders and subsequently entering them into the ERP on the customer’s behalf.

  • Make key trade customer information, including order history readily available to your sales rep. Armed with that precious knowledge, they can easily identify what products your trade customer purchased previously and imperatively what they have not. The opportunity to upsell increases when wholesalers can view trade customer accounts and suggest future purchases.

Key integrations

Integrations with prominent trade & B2B EPOS/ERP systems
  • SAP B1


  • Meridian

  • Microsoft Dynamics Navision

  • Intact​

Some of our Hardware clients