2024 was an exciting year filled with innovation for the AB Commerce Development Team. Below is a summary of the Upgrades delivered in 2024
Analytics
Analytics are the foundation of our Analytics-Based (AB) eCommerce Platform, and we have an array of exciting updates planned for 2025. Throughout 2024, we’ve been hard at work preparing the platform for these advancements. We’re delighted that some of our pilot clients are already exploring our new dashboard, with a full rollout to all clients planned for early 2025. This marks the beginning of an exciting analytics journey for the AB Commerce Platform.
Enhanced Promotion Features
The AB Commerce platform is packed with powerful promotion tools to help drive sales and engage customers all year round. From percentage discounts and free gifts to bulk deals and single or multi-use promo codes, we’ve got everything you need to run effective promotions that keep customers coming back! We know that promotions are essential, so we’ve listened to your feedback and introduced some exciting updates
• Useful Free Gift Promotion Updates
• New Feature : Spend Threshold Option for Promotions
• New Feature: Minimum Quantity Requirement for “Based on Items Added” Trigger
For more details see https://magico.com/boost-your-sales-with-enhanced-promotion-features-on-the-ab-commerce-platform/
Deposit Return Scheme
In February 2024, Ireland introduced the Deposit Return Scheme, requiring consumers to pay a small deposit on drinks sold in plastic bottles, aluminum, or steel cans displaying the Re-turn logo. This deposit is refunded when the empty container is returned for recycling. To support this initiative, our technical team implemented an update to ensure seamless integration with the scheme.
For more details see https://support.abcommerce.com/hc/en-us/articles/15983069793181-Deposit-Return-Scheme
Upgrades to our Multi Outlet Module
This year saw multiple updates to our Multi Outlet Module to enhance this offering and make it more effective for our multi-outlet retailers. Updates included algorithms for order routing across a store network, upgrades to the systems integration for outlet stock and enhancements for outlet billing.
Enhanced Shipping Options
Providing optimal shipping choices is essential for maximizing conversions. This year, we’ve refined our shipping configuration to offer you greater flexibility and more options tailored to your needs.
• Introduction of a multiple Shipping Band option with the introduction of various optional free shipping setting at each band or weight
• Eircode validation for local delivery
• Added new SHIP BY BAND NUMBER algorithm as an option
• Added FREE SHIPPING setting at different bands or weights
For more details see https://support.abcommerce.com/hc/en-us/articles/360007246072-Setting-up-Shipping-Countries-Regions-Shipping-Rates
Apple Pay and Google Pay
Apple Pay and Google Pay can now be activated on the final stage of checkout for retailers using Authipay and Stripe as their Online Payment Gateway
Contact helpdesk@magico.com for more details should you wish to activate this on your site
Inbox Sender Requirements
Gmail & Yahoo set new standards for how they receive all emails. To facilitate this our technical team made some updates to the online transactional emails
For more details see https://support.abcommerce.com/hc/en-us/articles/16618258215069-Gmail-Yahoo-Inbox-Sender-Requirements-February-2024
Google Consent Mode
Consent Mode respects user privacy and preferences by providing an alternative approach to tracking and measurement. Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Magico AB Commerce now facilitates Google Consent Mode via your GA4 Measurement ID.
Klaviyo SMS
In 2024 Klaviyo recently announced SMS marketing for Ireland, Magico AB Commerce now sends over SMS consent to your Klaviyo account so that you can send SMS & Email from Klaviyo. To set this up you will need to contact Klaviyo to allow SMS on your account.
For more details see https://support.abcommerce.com/hc/en-us/articles/6943315059473-Klaviyo-How-AB-Commerce-Integrates-with-Klaviyo-For-Email-SMS
3rd Party Integration Enhancements
We are committed to supporting our 3rd party integration partners and as a result we have made various integration enhancements for the following partners :
- Segmentify
- Mailchimp
- Klaviyo
- Shopbox AI
- Yotpo
- HUMM
- Opayo
- Phonovation
We have also implemented several enhancements to enable Google Tracking
AB Commerce Admin Updates
Our technical team also introduced a number of minor refinements to the Admin Section of the AB Commerce platform to support retailers in the management of their catalogues, additional error logging around bulk uploads, and updates to the Google Shopping admin screens