2023 was another exciting year of Innovation for the AB Commerce Development Team.
Below is a summary of the Upgrades delivered in 2023
Multiple Shipping Methods
In the run up to the peak shopping period, panicked shoppers will often pay more for next day delivery. Offer your customers choice when it comes to their shipping options, they might choose Standard Delivery or opt to pay extra for Next Day Delivery. In either case always make sure you provide clear descriptions of your shipping options.
Instructions and step by step guide to setting this up is available here: Setting Up Multiple Shipping Rates for a County Region
Delivery or Click and Collect option on View Basket Page
The ability for the customer to choose Delivery or Click and Collect and see the impact on their basket is very important. Customers are now presented with the option to select Delivery or Click and Collect (and select relevant store) on the View Basket Page.
Single Use Promo Codes
Single Use Promo Codes give you with the ability to provide your customers one time use discounts. The promo code could offer a percentage discount, an amount discount or free shipping and are essentially giving your customers another reason to purchase from you. Single use promo codes are great for attracting new customers and work equally well at rewarding current customers and developing a loyal customer base.
We have now expanded our Single Use Promo Code functionality and provided the ability to export a batch of single use promo codes and import them into a 3rd party system.
For example:
• Mail Chimp
• Klaviyo
• Yotpo
For instructions & support on how to do this see article – Multi Use Vs Single Use Promo Codes
Dashboard Analytics
Knowing and understanding your business is a key ingredient to your online success. In our bid to continue to make data available and easily accessible by all members of your web team so they can inform your business decisions, we have released new Dashboard Analytics Reports.
• SALES BY WEEK – this is a new Sales Report available as a hyperlink on your Dashboard. We have created this so that it copies and pastes directly into EXCEL easily
• SALES BY MONTH – In the text at the top of the page you have a link to view this report in a format that easily copies and pastes into Excel
• NEW FILTER OPTIONS – We have added filtering to the following reports so that you can filter by (1) Last Week + (2) Last Month. The links to the filter appear at the top of the report.
o Top Brands
o Top Categories
o Top Sub-Categories
o Top level 3 Categories
o Top Products
o Top Products Viewed
o Top Products Abandoned
Online Gift Vouchers
Gift Vouchers can be a fantastic revenue generator. If you don’t already have an integrated gift voucher platform, we have now enhanced the capability for you to can now offer you the ability to easily sell online gift vouchers with minimum effort.
We now offer the capability to automate the sending of your online gift voucher The gift voucher can even be automated, so the email is sent on a special day, no excuse for your customers to miss a birthday or anniversary again!
For more information see our support site here and to activate automated gift voucher sending contact helpdesk@magico.com
Bundles
We are very excited to announce our new Bundles feature. Product Bundling is an excellent way to increase average order value and ultimately revenues through both upselling and cross selling. By offering a curated collection of products together in exchange for a discount, the customer feels good about getting a deal, even if they ultimately end up spending a little more.
Promotions
Everyone loves a good promotion and our promotions module just got better!
We have been working on some updates and additions in the AB Commerce Promotions Module. Here are some of the elements which are now available.
- Bonus Promotions:
You can now add a second bonus promotion on top of existing promotions which may be running on your online store.
This is available for percentage off promotions, so now you can grab attention and run that “Extra 10% Off All Sale” without worrying about how it will affect your other promotions.
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- Advanced Options for Restrictions:
Restrictions on promotions can now be set as Advanced, allowing you to restrict categories, brands, groups and products or a combination of these.
- Triggers:
We have made promotions that require a trigger, such as Buy One Get One Half Price, easier as you can now use brand, category, or product group as a trigger.
This means that if you wish to apply such a promotion to a Brand or Category you no longer need to create a separate Product Group for the promotion to work.
- Free Gifts
Free Gifts are a really powerful promotion tool so we have improved this feature so you can now add a catalogue product as a free gift, this product can be for sale on the Online Store or just used as a Free Gift.
As the Free Gift now will have a product code, the product will appear in Picking Lists, Order Emails, Dispatch Notes, and can be stock managed if needed.
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- Active Dates on Widget Containers
We want all our ecommerce managers to enjoy their Christmas dinner this year and not have to worry about updating the Home Page to reflect the St Stephens Day sale, so we have released
Active Dates on our Widget Containers. You can decide when a Widget Container should be active and when it should be deactivated.
GA4 Updates
In line with expert advice we have now moved the Google Tag Manager tagging code to top of page
We have also added Add to Basket and Remove from Basket event tracking for GA4.
Upselling Products
The ability to upsell can have a huge impact on your average order value. With this in mind you can now add Version Codes to your Add On Products giving you
even more opportunity to upsell.
For more on Upselling Products visit our support site article here.