A lot of new and exciting features were add to the AB Commerce platform in 2022 and we continued to add innovative Integrations
Below is a summary of the Upgrades delivered in 2022
Pharmacy Module
The first release of the AB Commerce Pharmacy module is now live on all of our pharmacy sites. This release includes:
- Adding Terms & Conditions before Purchase
- Asking Customer to Answer Questionnaire before Purchase
- Setting Max Quantities for Purchase
- New Order Approval Screens
- New Auto review of Order History for purchaser
- Additions to audit trail logging for orders
- Pharmacist Approval Process
Dynamic Merchandising
The Dynamic Merchandising Widget provides the capability to position an automated panel of products on various pages across your online store. It can be added to category pages, brand pages and product detail pages
The automated selection of products is based on an analytics algorithm which is set up and configured by you in the widget manager on the front end of the site.
The widget offers a variety of different configuration options for category pages & product detail pages. Top products are based on products with the most views since the start of the previous month.
This upgrade is available free to all AB Commerce retailers please contact helpdesk@magico.com for any support you require in relation to activation or optimisation.
Search Upgrade
Internal site search is a key function of your online store. The users who use your keyword search to find products are typically more focussed and know what they want – so are more likely to make a purchase.
These customers typically have a higher conversion rate than users who just browse through the categories.
This is why it’s important to optimise your search results so that the correct products appear first for key search terms.
The upgraded AB Commerce Search Functionality now offers:
- Search as you type dropdown, the drop down will make suggestions for Products, Category Pages, Brand landing pages and information pages.
- Associated keywords and the brand title are weighted in the algorithm for brand pages
- Associated keywords, the category title and the parent category title are weighted in the algorithim for category pages
- You can now associate ‘search keywords’ with individual products, categories and brands in AB Commerce.
Integration with Wave OMS
Introducing Wave Order Management System.
This paid upgrade offers a full integration with the WAVE OMS fulfilment engine. WAVE OMS calls a web service to download your orders from AB Commerce to their engine where orders are fulfilled via a 4 step process Pick, Sort, Pack and Ship.
Through their software and logical order workflow, Wave OMS fulfils eCommerce orders with maximum speed and minimum cost per order. It unlocks growth potential and supercharges Pack, Pick & Shipping capabilities in organisations of all shapes and sizes.
Implementation of WAVE OMS has proven to increase the speed and efficiency of getting orders out the door and it will significantly reduce the resources required to achieve this. Optimising order fulfilment is a key step to ensuring you can grow and scale your online store.
Pharmacy Module Updates
The first release of our Pharmacy Module to support our pharmacy retailers went live in April, after feedback we have now made this module even more powerful. This is an important module for the pharmacy industry with so many stipulations to sell items such as pain medication and cold, flu & allergy medication.
If you are a pharmacy retailer and interested in finding out more on this module please contact us.
Some important elements in this release include:
- Max Quantity per product – allow setting max qty at the category level as well as the current product level setting, essential for pain medications. We also have capability to allow double the quantity for half bottles of certain products.
- Migration Tool which allows resetting Max Qty at product level to zero – so that you can move to configuring Max Qty at the category level
- Updated web services and batch jobs to include orders that are awaiting approval
Basket Expiry
The basket expiry allows you to configure your online store so that a basket expires after a specified period of time. This upgrade is extremely beneficial for retailers that regularly run flash sales. Previously if you set a brand promotion to run from Thursday to Sunday, a customer could have added a discounted item to their basket during the promotion but only completed the order on Monday after the discounted period ended. You can now set the basket to expire after a specified period of time so these orders are no longer valid
If you would like to activate this upgrade just contact helpdesk for support.
Klaviyo Integration
Magico AB Commerce now offers an integration with Klaviyo, a best in class email marketing automation platform specializing in the ecommerce industry.
A powerful offering of Klaviyo is the ability to create multiple automated flows that once configured will look after themselves. These flows are powered by the information that is transferred between your AB Commerce website & your Klaviyo account. Data is transferred in both real time and batch job transfer which makes it unique. Phase 1 of this integration is now live with Phase 2 coming soon. To find our more on this integration contact our Digital Services team via Helpdesk.
To read more on Klaviyo visit https://www.klaviyo.com/