Tommy Varden Catering Equipment, a Galway-based supplier with over 15 years’ experience in ecommerce, partnered with Magico to build a modern, scalable B2B/B2C ecommerce website on the AB Commerce platform.
With an established reputation among chefs, restauranteurs, hotel groups, and business owners, Tommy Varden Catering wanted a platform capable of supporting their ambitions as they prepare for growth and a future move to a larger warehouse.
The Challenge
The existing Shopify setup no longer met the needs of a growing B2B/B2C business. Key issues included:
- No integration with Intact X-Line, resulting in unreliable stock levels and manual processes
- Increasing competitive pressure
- Low online order volumes (3–4 orders per day), despite strong trade account potential
- The need to support special pricing, Private Catalogues, and Pay-On-Account ordering for key clients
To grow online revenue and streamline operations, Varden Catering needed a reliable, integrated, trade-focused ecommerce solution.
The Solution
Tommy Vardens partnered with Magico to develop a new AB Commerce website built around accuracy, speed, and B2B functionality. Key elements included:
Intact X-Line integration to import products, stock, and pricing
Automatic syncing of web orders back into Intact, including Pay-On-Account orders
A dual B2C/B2B setup, with ex-VAT pricing as default and login-only access for trade accounts
Support for special pricing, allowing key accounts to see standard prices on product pages but receive their agreed discounts at basket level
A scalable platform designed to handle both everyday consumers and high-value weekly trade orders
Conclusion
Tommy Varden Catering now has a modern, fully integrated ecommerce platform capable of serving both retail customers and high-value trade accounts.
Accurate stock, streamlined order processing, and support for special pricing ensure the business is positioned to increase online orders and compete more strongly in a rapidly evolving market.
Their partnership with Magico sets them up for sustainable growth as they prepare for future expansion.
What they have to say
“Great to be live and big thank you to everyone who has been involved it was a major effort”
Peter Varden – Tommy Varden Catering