Murtaghs Topline, winner of the Retail Excellence Ireland DIY Store of the Year 2024, launched their ecommerce website with Magico on the AB Commerce platform in 2022.
With locations in Dublin and Ashbourne, Murtaghs are dedicated to delivering friendly, efficient service while maintaining a reputation for excellence both in-store and online.
The Challenge
After recognising the potential of ecommerce during the COVID-19 pandemic, Murtaghs needed a trusted partner who could help them build a scalable, high-performing online store. They wanted a solution that would:
- Deliver a user-friendly shopping experience optimised for conversions
- Provide better product categorisation for hardware retail
- Integrate with Intact ERP to seamlessly mirror in-store operations, including pricing and stock
- Support ongoing growth with integrated marketing tools
The Solution
To meet these needs, Murtaghs partnered with Magico to launch their new online store on the AB Commerce platform. Key improvements included:
Seamless Intact ERP integration: Ensuring accurate stock and pricing online
Enhanced navigation & categorisation: Designed for hardware and DIY products
Klaviyo Integration: To boost email marketing effectiveness and customer engagement
Mobile-optimised Design: For a fast, conversion-focused shopping experience
Conclusion
Since going live, Murtaghs have gone from strength to strength, growing their online presence while maintaining the same trusted service their customers expect in-store. Their collaboration with Magico continues as a true partnership, working together to build ongoing online success.
What they have to say
“The Magico team have been fantastic from the “get-go” with your professional attitude , knowledge and willingness to help us on our journey. Thank you all so much and I know you will be hearing from us and we will keep you posted on our success”
Colin Murtagh – Murtaghs Topline