McGuirks Golf

McGuirks Golf are the leading supplier of golf equipment, both in-store and online and ultimately, the best-known speciality golf retailer in Ireland.

Since 1967 they have focused on providing quality brands, at affordable prices to the ever growing golfing community. benefits from a complex systems integration between their ePos system and AB Commerce streamlining stock, delivery and web orders.

2020 was an exceptional year for McGuirks Golf:

Total online revenue increased by an astonishing 250% on that of 2019

Website traffic up +97%

Unique users up +85% for the same period

A progressive omnichannel retailer, McGuirks have consulted with Magico over many years to consistently evolve their range of customer services both online and offline from click & collect to an integration with an online appointment booking system for their highly sought-after custom fitting service, Trackman Technology, also integrated with AB Commerce.


What they have to say

“Covid-19 has presented retailers with an enormous challenge, as footfall into stores is the lifeblood of our business. However, in today’s world we know that our customers are willing to shop both online and offline so believe passionately in meeting their needs, regardless of channel.

For a sport like golf, customers generally research significantly before they buy, and our online channel is central to that phase of the purchasing process. As well as facilitating a sale online, our website gives us the opportunity to educate our customer base on the range and brands we carry, share technical specifications, and even encourage them in-store for bespoke services, like custom fitting or to get clubs re-gripped.”