Carry Out Off Licence, part of the Barry Group, is one of Ireland’s leading off-licence franchises with over 100 independently operated stores nationwide.
As the group continues to expand, Carry Out aimed to unify its digital presence while preserving each store’s local identity.
To meet this goal, Carry Out partnered with Magico and implemented the AB Commerce platform, fully integrated with Retail Solutions EPOS. This allowed for a centrally managed e-commerce website maintained by head office, enabling each store to go online quickly by uploading stock files to an FTP site.
The solution included:
Rapid onboarding of new outlets
Seamless order routing directly to stores for local fulfillment
Automatic order downloads into each store's EPOS
Flexible delivery options based on customer postcodes
With marketing and website management centralized, local teams focus on in-store service and fulfillment. Customers enjoy the ease of online shopping paired with the familiarity of local service.
This model has enabled Carry Out to deliver a scalable, efficient ecommerce experience across Ireland – strengthening its local roots while embracing digital innovation.
What they have to say
“Working with Magico has been an outstanding experience. Their team consistently demonstrates a high level of professionalism, expertise, and dedication to ensuring our success.
From the very beginning, they have been proactive in addressing our needs and providing valuable insights. The support team at Magico is incredibly responsive and proactive. Whether its a technical issue or a strategic discussion, they are always available to assist.
Magico’s innovative solutions have significantly enhanced our operations, and their approach to partnership is collaborative and strategic.
Their dedication to our success and their proactive approach make them a valuable partner for any organisation looking to create a sustainable and profitable e-commerce operation.”
Eoghan O’Mahony – Carry Out Off Licence