Peak Trading Guide

The holiday and therefore peak trading period is just around the corner !

In preparation for Peak Season 2025 , our Customer Success Manager, Jillian O’Leary delivered a webinar on the value of being prepared for Peak Season Trading. For retailers, Q4 is more than just another quarter — it’s the most important stretch of the year. The data is clear: traffic and revenue surge dramatically in November and December, making peak season truly business critical.

Check out our Peak Season Toolkit : Strategies for Success for lots of ideas and strategies and watch the Webinar

Once you are clear on your strategy its time to get practical ! below are some great ideas to supercharge your Online Store using the AB Commerce plaform

Ideas for Supercharging your Online Store

  • Stay close to the figures, look at your top selling products, categories and brands. Consider how your online store is merchandised to highlight on trend brands and must have products. Be prepared to pivot as trends change.
  • Increase your conversion rate by optimising your search results so that the correct products appear first for the appropriate keywords.
  • Use Icons on product details page to captivate customers attention, Exclusive, Selling Fast, Free Shipping will all help to grab the attention of a busy shopper.
  • Take every opportunity to upsell and feature complimentary products, this is a fantastic way to encourage your customers to increase their basket value. Examples of complimentary products include offering a tanning mitt with a tanning cream or shoelaces with shoes. For more detail see Related Products and Upselling functionality. 
  • Another fantastic way to increase AOV is to consider our new Bundle Feature, offering a curated collection of products together in exchange for a discount, the customer feels positive about the deal. See Product Bundling
  • Highlight products using the Dynamic Merchandising Widget which provides the capability to position an automated panel of products across various pages throughout your site based on an analytics algorithm set and managed by the Retailer.
  • For the reluctant shopper make it easy with Gift Guides like Gifts for Mum and Gifts for Teenagers etc, Gift Hampers and Online Gift Vouchers will also help those shoppers who have run out of ideas.
  • Ensure you are optimising any third party personalisation functionality, now is the time to review and enhance.
  • Employ Out of Stock email alerts so you never miss an opportunity to convert a sale when you restock.
  • Drive demand and boost conversion with Advanced Stock messages like Only 2 Remaining, Low Stock Buy Now.
  • Encourage customers to increase their basket value by displaying how much more they need to spend to get free shipping “Spend another X to get free Shipping”
  • For high ticket items like TVs, gift hampers, expensive brands, why not offer the option for the customer to pay in instalments with Humm. Great way to entice and convert the organised early shopper particularly when customers are more considered about spending this year.
  • Consider using the Max Order Quantity feature to ensure you don’t run out of hero products on the first day of your Sale
  • Have you applied Google Pay and Apple Pay, talk to us today about how you can incorporate these payment types
  • Time is of the essence with Christmas approaching so take the stress out of your customers shopping experience and focus on your Delivery, Returns and Customer Service terms. Reassure your customers that their purchases will arrive on time and that you will deal with any issues that might arise without delay. Consider using a Countdown Widget to advertise delivery deadlines and create a sense of urgency.
  • Have your Promotions ready and tested and don’t forget you can now schedule your graphics in advance
  • Promote Product & Service Review Ratings across your site, a favourable Trustpilot Review rating can differentiate you from your competitors.
  • For multi outlet retailers allow customers to view Instore Stock Availability across your store network from the product detail page. Offer them the control to select home delivery or the option to collect from their local store.
  • Don’t forget your email marketing strategy, now is the time to make sure that this is fine tuned and ready to convert one time buyers to long term customers.

Resources to help you Supercharge your Online Store !

Peak Trading Planning Webinar 2025

View Peak Trading Planning 2025 Webinar

Discover the following 

• Smart ways to schedule and structure your Q4 promotions

• Real tactics from the AB Commerce services team on what works

• How to use last year’s data to make better decisions this season

Useful Blog Posts

“How to Guides” to Supercharge your Online Store

Below are links to the individual videos referenced in the ‘How to Supercharge your Online Store’ section of the Peak Trading Planning Webinar. Use these videos to guide you on how to optimise your online store for the busy period ahead. Should you require any assistance don’t hesitate to contact helpdesk@magico.com

 

Previous Peak Trading Webinars

Peak Trading Planning Webinar 2024

View Peak Trading Planning Webinar 2024

Peak Trading Planning Webinar 2023

View Peak Trading Webinar 2023