1999, twelve years before the phrase ‘Silicon Dock’ was coined (2011), four years before Google came to Ireland (2003) and seven before Facebook followed (2007), Paul & Paula Montwill set up Magico, with the vision to deliver a client-first, innovative website development company, that would help bring Irish businesses online.

Ahead of its time in an Ireland still using dial up broadband, Magico seized the opportunity to develop websites for clients across a variety of sectors, building strong relationships with Ireland’s leading retail brands. 

Magico moved to full ecommerce development in 2005, working with retailers to perfect their ecommerce offering and digital strategies, becoming subject matter experts in key sectors including pharmacy, apparel, hardware & electrical and B2B

Today Magico works with ambitious retailers across the country, helping them get online and grow fast. We’ve worked with some of the country’s best  known and loved retail brands, and have carved out specialisms in B2B online trading, Pharmacy ecommerce and multi-department omnichannel retail. 

Our mission

We make a clear promise to our clients –  we’ll help you get online quicky and we’ll show you how to grow, but most importantly, we’ll be there for you every step of the way.

We believe strongly that a retailer doesn’t need to be a digital marketing expert or computer whizz to get started online – we’ll mentor you closely, from scoping your project to design and build, through to ongoing mentorship and Training.  


AB Commerce

All Magico websites are built on our own proprietary ecommerce platform – AB Commerce. No extra development costs, no tricky custom projects spiralling out of control and no separate hosting fee, also as Magico own the AB Commerce platform we control it. AB Commerce is a robust CMS that won’t let you down, giving you time and money back to focus on trading your business. Find out more about AB Commerce here.

Our team

At the heart of Magico are our people, with combined experience of over 175 years we have seen it all and are passionate about what we do.

Magico team outside