On April 10th, 2025, the Magico team had the pleasure of welcoming our Retailers and Key Partners to a memorable day of learning and networking at the stunning Glasson Lakehouse Hotel, Athlone. The Magico Retailer Summit 2025 was a celebration of collaboration, insight, and forward-thinking strategies tailored to help Irish retailers thrive in the evolving world of eCommerce.
A Day Full of Value
Throughout the day, attendees enjoyed a dynamic mix of interactive presentations, expert speakers, and practical advice, all focused on equipping retailers with the tools and strategies needed for success in 2025 and beyond.
The response from our community was overwhelmingly positive:
“Great event, wonderful speakers and content as usual – well done all!”
– Nik Wilson, Paul Byron Shoes
“Super day guys! So well organised with great educational content. It’s clear the Magico team is doing amazing work that’s making a real difference for retailers. Great learning, great people, and lots to think about!”
– Brenda Kelly, Positive Retail
“Thanks Magico Ireland for a brilliant event – we learnt and discussed the latest eCommerce trends.”
– Mary Dyas, Topline Murtagh
“What a privilege to be part of the Magico Retailer Summit 2025. The venue was stunning, but what stood out was the content and the learnings from the Magico team and expert speakers. Everything ran perfectly.”
– Graham Wilkinson, Trustpilot
“A huge thank you to Magico for such an insightful and motivating event. We’re excited to apply what we’ve learned to deliver even more value in 2025!”
– Kilkenny Welding Supplies
Highlights from the Day
Inspiring Retailer Journeys
- Orla Cooney opened the day by sharing the inspiring eCommerce story of Country Farm Supplies and its founder Jason, whose can-do attitude is the cornerstone to his success, Jason doesn’t see obstacles he sees opportunities.
Watch Orla’s Cooney session
Turning Data into Growth
- Jillian O’Leary , our Customer Success Manager gave a comprehensive walkthrough of the new dashboard and demonstrated how retailers can turn analytics into actionable insights to drive growth.
Watch Jillian O’Leary session
The Power of AI in eCommerce
- Paul Montwill, CEO of Magico, explored how AI is transforming eCommerce and shared our vision for integrating AI tools to empower Irish retailers.
Watch Paul Montwill session
Navigating Amazon.ie
- Paul Walsh of AllThingsMarketplace gave an insightful session examining the launch of Amazon.ie in Ireland and discussed the new opportunities for Irish independent retailers.
Watch Paul Walsh session
Trust & Transparency
- Graham Wilkinson, Head of Partnerships at Trustpilot, explored the essential role of online reviews and how they influence purchasing decisions.
Watch Graham Wilkinson session
Email Marketing & Retention
- Kealan Moran of Klaviyo delivered a compelling session on deepening customer relationships through effective email marketing strategies.
Watch Kealan Moran session
AB Commerce Platform Update
- Patrick Clair showcased the latest platform enhancements and how to optimise your online store using new AB Commerce features.
Watch Patrick Clair session
Accessibility as Opportunity
- With the EU Accessibility Act approaching in June 2025, Niamh Kelly from Tigim highlighted how accessibility can be a competitive advantage.
Watch Niamh Tigim session
Future-Proofing Paid Media
- Althea D’Silva from Adhere Digital offered key strategies for future-proofing your paid marketing.
Watch Althea D’Silva session
Winning on TikTok Shop
- Katey McElroy shared valuable, practical insights into how retailers can succeed on TikTok Shop, the emerging powerhouse in social commerce.
Watch Katey McElroy session
Expert Panel Discussion: Trends Shaping 2025
The event closed with an engaging Expert Panel Discussion, chaired by Orla Cooney, where leaders explored trends including: AI in retail, managing negative reviews, customer loyalty strategies, the impact of server-side tracking and emerging trends to watch in 2025
Panelists included:
Althea D’Silva (Adhere Digital), Niamh Kelly (Tigim), Kealan Moran (Klaviyo), Graham Wilkinson (Trustpilot), Ciaran Crean (Wave OMS), and Paul Walsh (AllThingsMarketplace). Watch Panel session
Watch the Full Event Playlist
🎥 Catch up on all the sessions here:
👉 Magico Retailer Summit 2025 – Full Playlist
Thank You
We’d like to extend a heartfelt thank you to all our Retailers, Partners, and Speakers who made the event such a success. We look forward to hosting many more events where we can Learn, Network, and Grow – together.
