We were thrilled to have eCommerce expert Briege Grogan, founder Little Rock Digital join us for our Peak Trading Webinar on September 26th. In her discussion with Orla Cooney, Briege shared valuable insights on navigating the busy retail season, especially considering the later-than-usual timing of Black Friday and Cyber Monday this year. They emphasized the importance of closely monitoring key metrics and preparing in advance to effectively manage resources during this critical period.
A well-planned content calendar was highlighted as essential, and both Briege and Orla recommended sharing it with your digital marketing agency to ensure alignment. The conversation also covered the topic of discounting, with practical advice on strategic approaches to maximize profitability.
Briege also shared creative ideas for turning peak season shoppers into loyal customers through thoughtful “Surprise and Delight” tactics, which can leave a lasting impression.
Supercharge Your Online Store: Top Tips from Eimear Kelly
Eimear Kelly continued the session with a presentation full of actionable tips to optimize your online store for peak season success.
Product Details Optimization: Eimear emphasized the importance of enhancing your product pages to convert more visitors into buyers. AB Commerce features including Bundles, Add Ons, Stock Warnings and Out of Stock emails were showcased.
Streamlined Checkout Experience: She offered advice on making the checkout process as smooth as possible, minimizing friction points that could lead to cart abandonment.
Conversion Boosting Tactics: Eimear showcased how to leverage features of the AB Commerce platform, such as Curated Product Lists, Countdown Widgets, Back in Stock notifications, and Abandoned Basket emails, to enhance conversion rates.
Customer Service Preparedness: Eimear stressed the need for robust customer service strategies, including reviewing and optimizing shipping and returns policies to stay competitive.
Promotion Planning: Now is the time to fine-tune your promotions and conduct thorough testing. Be prepared to pivot quickly based on performance.
Operational Efficiency: Ensure you have the resources and logistics in place to handle increased order volumes. This includes allocating space for click-and-collect orders and streamlining fulfillment processes.
Long-Term Customer Engagement: Finally, Eimear highlighted the importance of nurturing new customers into loyal ones through targeted email marketing strategies.
As we gear up for the peak trading season, these expert tips will help you stay ahead of the game, boost your sales, and build lasting customer relationships. Here’s to a successful season ahead!
See the Full Webinar here https://www.youtube.com/watch?v=sG-mV8xcN6g&t=1396s
Check our our Peak Trading Guide, full of Ideas to Supercharge your Online Store with links to relevant how to articles.
