Email Marketing Is Back in the Spotlight for Irish Ecommerce, are You Making the Most of It? With AI, social commerce and paid media dominating much of the ecommerce conversation, one of digital marketing’s most established channels is quietly becoming increasingly important for Irish retailers: email. According to Wolfgang Digital’s 2026 Online Retail Report, email…
Discover how Irish pharmacies, hardware stores and apparel retailers can prepare for Black Friday, Christmas and peak trading periods. Learn how Magico’s Continuous Growth Programme helps ecommerce retailers drive long-term growth beyond go-live.
The last time we spoke to you about AI, we shared “How to Streamline Your Processes Using AI”. While maximising efficiency remains a top priority, we now need to ensure our retailers use AI safely as we enter a strict-enforcement era. Artificial Intelligence has fundamentally reshaped Irish eCommerce, but this technical evolution has triggered rapid…
As customer expectations continue to evolve, hardware and home improvement retailers are under increasing pressure to deliver seamless, connected shopping experiences both online and in-store. That was the focus of a recent webinar hosted in partnership with Hardware Association Ireland, where Magico and Segmentify explored how connected commerce, ecommerce integrations, and customer data are helping…
Working with AI doesn’t have to feel like you’re trying to decode a manual. In fact, if you’re using it correctly, it should feel like you’ve just hired a really fast, highly efficient assistant who just needs a little bit of direction. The “Streamlining Processes Using AI” presentation at our recent clinic broke down exactly…
We were delighted to welcome Dan Lenehan from Alloy Tech to speak at our first Magico Clinic of 2026. Dan delivered an engaging presentation on his AI Shop Assistant product, showcasing how AI can enhance the online shopping experience for retailers and customers alike. To learn more about the solution and the key takeaways from…
Thank you to everyone who joined our recent Magico Clinic in Limerick, I was presenting on Growth Planning & Goal Setting for 2026. We covered a lot of ground, and one theme came through clearly: Growth isn’t about doing more, it’s about doing the right things, consistently. For those who attended (and those who couldn’t…
When the last orders are shipped and the rush dies down, many retailers finally take a breath. But this quieter period is one of your biggest opportunities to learn, retain, and plan.Here’s how to use your post-peak momentum to build loyalty and set up your next successful season. 1. Review What Worked Take stock of…
As the busiest shopping season of the year approaches, competition for customer attention is fierce. Whether you’re preparing for Black Friday, Christmas, or January sales, the secret to boosting conversions lies in smart merchandising and personalisation. Here’s how to make your online store work harder for you this Peak Trading season. 🎯 Use…
In preparation for Peak Season 2025 , our Customer Success Manager, Jillian O’Leary delivered a webinar on the value of being prepared for Peak Season Trading. For retailers, Q4 is more than just another quarter — it’s the most important stretch of the year. The data is clear: traffic and revenue surge dramatically in November…