The AB Commerce platform is packed with powerful promotion tools to help drive sales and engage customers this peak season. From percentage discounts and free gifts to bulk deals and single or multi-use promo codes, we’ve got everything you need to run effective promotions that keep customers coming back!
We know that promotions are essential beyond just peak seasons, so we’ve listened to your feedback and introduced some exciting updates.
Free Gift Updates
Reward your loyal customers like never before! With our latest update, you can now offer multiple free gifts based on order value. For instance, if a customer’s spend threshold is set to €100, but their order total reaches €250, they’ll receive two free gifts instead of one! Plus, you can set a maximum limit on free gifts per order to manage inventory and ensure you never run out.
New Feature : Spend Threshold Option for Promotions
We’re excited to introduce a new feature in the “How would you like to apply this promotion?” section – the Spend Threshold option. This feature allows you to set a minimum spend requirement on a specific category, brand, product group, or individual product before a promotion can be applied.
With the Spend Threshold, you can now:
• Set a minimum amount customers need to spend before the promotion is activated.
• Target promotions more effectively to encourage higher-value purchases.
New Feature: Minimum Quantity Requirement for “Based on Items Added” Trigger
We’ve added a new enhancement to the “Based on items added” trigger option, allowing you to set a minimum quantity requirement. Now, you can specify a minimum number of items from a particular category, brand, product group, or individual product that must be in the customer’s basket before the promotion is applied.
With this update, you can:
• Set a minimum item quantity in the basket to activate the promotion.
• Tailor promotions to encourage larger basket sizes and targeted purchases.
These new features give you greater flexibility and control in creating promotions. With these new features you can now create promotions such as:
Promotion Examples
Buy €X worth of brand/cat/group and get Y for a set price/discount e.g. Buy €40 Worth of Clarins Products and Get a Lip Balm for €2
Buy €X worth of brand/cat/group and get % or amount off your order e.g. Buy €75 Worth of Paint Supplies, Get 15% Off Your Entire Order
Buy X items from brand/cat/group and get Y for a set price/discount- e.g. Buy 3 Packs of Revive Active, Get 50% Off the Fourth Pack
Buy X items from brand/cat/group and get % or amount off order e,g, Buy 2 Milwaukee Tools, Get €15 Off Your Entire Order
Buy €X worth of brand/cat/group and get free gift e.g. Spend €50 on L’Oreal Haircare Products, Get a Free Travel-Size Conditioner
Buy X items from brand/cat/group and get free gift e.g. Buy 2 pairs of Birkenstock Shoes, Get a Free bottle of Suede Protector
Check out the Promotions Section of our Support Site for more details of these latest updates and lots of useful tips and how to guides.
