One of the most urgent and impactful changes coming is the EU Accessibility Act, taking effect in June 2025.
At our recent Retailer Summit, Niamh Kelly, CEO of Tigim, delivered an incredibly timely session on how accessibility compliance can be a driver of performance, customer loyalty, and competitive advantage—not just a legal requirement.
Key insights from Niamh’s talk:
- 1 in 4 people in Ireland live with a disability—whether cognitive, physical, or situational.
- These barriers often go unnoticed but can seriously impact a customer’s ability to complete a purchase.
By removing these blockers, retailers can reach more customers, build stronger brands, and avoid legal risk.
She also shared clear, practical ways to improve accessibility right away:
- Improve content clarity and structure
- Use effective colour contrast
- Add meaningful alt text to images and graphics
🎥 Watch Niamh’s full session now: https://www.youtube.com/watch?v=gNxkXKb-bvI


