At Magico, we’re constantly evolving the AB Commerce platform to help Irish retailers sell more efficiently, convert better, and operate smarter. Our latest platform updates focus on checkout performance, smarter catalogue management, AI-powered insights, and compliance improvements.
Here’s a look at what’s new and how it benefits your business.
Faster, Smoother Checkout Experiences
Express Checkout (Powered by Stripe)
We’ve introduced Express Checkout, making it faster and easier for customers to complete their purchase — especially on mobile.
Why it matters:
- Reduced checkout friction
- Faster payments
- Mobile-first experience
Subscriptions & Recurring Payments
Retailers can now offer subscription products, opening the door to predictable recurring revenue.
Benefits include:
- Improved inventory forecasting
- Increased customer lifetime value (LTV)
- Stronger customer loyalty.
Per Unit Pricing
Unit pricing can now be clearly displayed across your catalogue.
Key features:
- Transparent unit price display for customers
- Bulk upload supported
- EPOS integration
Energy Rating Product Labelling
To support compliance and customer clarity, energy rating documentation can now be uploaded and displayed on relevant products.
What’s included:
- Clear energy labelling on product pages
- Bulk upload of energy rating documents
Smarter Catalogue Management
Product Admin Enhancements
We’ve made day-to-day product management quicker and more intuitive.
New improvements include:
- Direct links to edit products from the catalogue
- One-click access to view live product pages
- Add-on products now support images
Cost Price & Profitability Tracking
You can now store cost price at product level, enabling clearer visibility on margins and profitability.
This gives retailers better insight into:
- Product performance
- Pricing decisions
- Promotional impact
More Powerful Marketing & Promotions
Promotion Updates
Promotions are now more flexible and targeted.
What’s new:
- Auto-apply promo codes at checkout
- Improved targeting for percentage-off promotions
- “Buy 3, Save 10%” style offers
- Dedicated trade customer promo codes.
Email Marketing Enhancements
We’ve strengthened our Mailchimp and Klaviyo integrations, so you can make the most of these powerful email marketing tools.
Analytics, AI & Smarter Merchandising
New Product Analytics
We’ve upgraded our analytics algorithm to power smarter merchandising across your site.
This drives:
- Better “sort by” logic
- Dynamic product recommendations
- Improved product discovery
Product List Page Analytics
Retailers now have access to new sort options including:
- Popularity
- Bestsellers
- Our Recommendations
These tools help optimise visibility and guide customers to the products most likely to convert.
AI Shopping Assistants & Integrations
Alloy Tech AI Shop Assistant
We’re excited to introduce our new technology partner, Alloy Tech. Their AI-powered Shop Assistant is designed to boost conversions and grow average order value, and is now fully integrated with the AB Commerce platform.
Improved Integrations
We’ve strengthened integrations with:
- Segmentify
- Azpiral
- Google Ads
Making it easier to connect your store with your wider marketing and ecommerce ecosystem.
Reviews & Social Proof
Google Reviews & Reviews.io
Retailers can now better leverage customer reviews with:
- Product feeds
- Email integrations
- Ratings widgets across the site
Helping build trust and boost conversions at key decision points.
Accessibility, Performance & Platform Security
Accessibility Improvements
Following consultation with accessibility experts, we’ve rolled out:
- Added screen reader accessibility features
- Added language improvements to HTML
Platform Upgrade (.NET)
All websites have been upgraded to the latest .NET framework, delivering:
- Improved performance
- Enhanced security
- A more future-proof platform
If you’d like help enabling any of these features or want to explore how they can work for your store, the Magico team is always here to help, contact helpdesk@magico.com